MALady Gaga and Cyndi Lauper have been named the latest faces of the MAC AIDS Fund. The newest campaign, “From Our Lips,” will break on Feb. 25. MAC Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each, will launch in North America on March 18 and globally throughout the month, with 100 percent of the proceeds being donated to the MAC AIDS Fund (more info here).
Dear, readers! What do you think of this? And any other celebrity & “it-product” charity? It's for sure, that this kind of charity is firstly marketing and after that – good cause. Is it ethical to use charity to reinvent brand's or celebrity's image?
Well, it' s fine by me as far as I believe that the product I' m buying is worth the price. If I buy MAC lipstick I know it' s good, so I will buy charity product as well (ok but I' m a huge fan of MAC cosmetics anyway). But if you wanna buy a new Ipod Nano and you have to choose the color of it, why not to chose the red one, knowing that with every iPod nano (PRODUCT) RED purchase a part of the proceeds go directly to the Global Fund to help eliminate AIDS in Africa.
pic from here
And I absolutely love Gap (PRODUCT) RED t-shirts. One of my favourite presents ever is the iconic “INSPI(RED)” Gap t-shirt. I got it for 3 years now and I still love it a lot. More about (RED) you can read here
I think right now every second company has its own charity program, for example Mango present six women T-shirts illustrated with different phrases provided by the renowned Brazilian writer Paolo Coelho. The T-shirts will cost €15 and part of the money raised from their sale will go to the charity organization that bears the author’s name. H&M has collection “Fashion Against AIDS” and there are a lot more.
I know, I know everything mention above is just a marketing (for a good cause?) however charity is all about giving not getting. But somehow it's just easier to buy charity t-shirt, lipstick etc. than donate money in any other way. It' s like giving and instantly getting back :)
Gaga lipstick.... Few years ago some British fiend of mine explained what actually Gaga or gaga sound means. And now Gaga lipstick, i`m so looking forward to see the actual design of the lipstick. Haven't y`all noticed how Lady Gaga is obsessed with stick, for instance her song Love Game:
"Let's have some fun,
This beat is sick
I wanna take a ride on your disco stick
Don't think too much just bust that kick
I wanna take a ride on your disco stick"
pic/scan from Life&Style oct12.Cindy Lauper 56 y.o !!! is known for fighting against all homophobes, which is good, so i think it's natural for her to be a part of AIDS charity. I try to make some small contributions too. My latest purchase was H&M tee from collection “Fashion Against AIDS” . I guess that`s good, anyway we shop. So why not to shop more wiser?!