Diesel is one of my all time favorite brands and I absolutely love their funny ad campaigns. So right now they have announced one that's called BE STUPID! :) As I'm not taking everything too seriously, I don't think that the campaign is abusive in any way... and I don't think it's stupid (however I think they want us to think that at some point their campaign is stupid).
BUT BUT BUT don't you agree that:
"being stupid means listening to your heart versus listening to your head. Listening to your heart is hard. Your heart says "YES" and your head says "NO". Your head almost always says "NO".
Only by ignoring the chorus of don't's, can't's and won't's can you come up with something wholly and completely unique..."
"Happy accidents. Unintentional cosequences. Pencillin." :)
That'ts how Diesel explains being stupid (not dumb)... Actually, they have made one pretty interesting catalog with some inspirational thoughts and funny pictures explaining why be stupid, check out here (MUST READ)
BTW Diesel is now running stupidest video contest :))) more info here